Chinese handset manufacturer aka known as “China Apple” Xiaomi, has given the date for its next flagship device, the Xiaomi Mi4 launch in India by the year-end and also plans to set up its Mi Home joy zone in Bangalore within four to six months, as per the top company official.
Manu Kumar Jain, Xiaomi’s India head of operations, told IANS in an interview said:
The next few things that we will be launching are Mi 4, our flagship product; Mi pad, which is a tablet and Mi Band, a health band. Xiaomi Mi 4 will come to India towards the end of the year, post-Diwali in all likelihood
Also check this: Why Xiaomi Mi3 sales discontinued in India!
Although, the second product from the company already debuting in Indian market, the Redmi 1S launched on Tuesday, with registrations continuing till Sept. 2. Redmi 1S will retail in India at Rs. 5,999 (which is Rs. 1000 less when announced earlier). Exclusively with the partnership with e-commerce site Flipkart, the company is planning to sell its products in India.
Difference between the Redmi Note and Redmi 1S is simple, the Xiaomi Redmi Note is a tablet device comes with a 5.5-inch panel, and will hit the Indian market shelves within three-four weeks from now, according to the co-funder of e-commerce portal Jabong.
Remind you that the company already launched its first product, Xiaomi Mi3 on July 22 and sold around 95,000 units till now, retailed at Rs.13,999 price tag. Xiaomi is also planning to set up 35 service centers across India, including two exclusive Mi service centers in Delhi and Bangaluru, to ensure after-sale services for its customers.
As per the company, they want to expand service centers to six, including in Mumbai, Hyderabad, Chennai and Gurgaon. Jain said the focus was on right inputs:
The best service centres, the best products and ensuring that products do not have issues. We ensure the software is great and customised for Indian customers and the pricing is right. If the inputs are right, output will follow, which is the number of phones that we are selling.”
Although, Mi Homes are already there in China and the experience zones have a huge area, Jain said:
We convert it into a Mi store. Products are displayed with a huge amount of accessories and this also acts as a service centre. A small lounge or cafeteria is attached where people can enjoy themselves.
However the Indian site is so far used for marketing alone and no purchases can be made through it. As for target customers, he said:
Our target audience is the youth and the tech savvy. We believe that this population will grow, will be the dominant and people will buy online. Our products are comparable to any other Rs. 30,000 – Rs. 40,000 device available in the market.
Xiaomi has sold out 26.1 million devices in China in the first quarter of 2014 and in India not less than expected. Xiaomi Mi4 will launch next year and Redmi Note within 4 weeks or so.