Viber has updated with an entirely new feature called Public Chats. Rolled out as Beta in India, Viber is one of the most popular social media platform that helps you make a new way to follow celebrities, personalities and brands.
For iPhone, Viber essentially serves as a stepping stone for the instant messaging app into the world of social networking, and the new Public Chats feature was initially released for the Android variant of the app, has now officially landed on the iOS platform as well and can be found as an update – or complete app – on the App Store.
The company however allows users to discover, share and interact with conversations, communities and content on mobile devices, which it includes text, photos, audio, video, stickers, web links and many more. User can also invite friends to follow the Public Chats, and can share content. Viber users can follow a larger number of Public Chats on their mobile phones.
Public Chats will be introducing live conversation streams which will perhaps be open to public and users will be able to follow their celebrities as they become a part of the conversation thread (invitations only) and keep updated with live updates. Viber will however allow you the luxury of simply keeping tabs on the conversation without participating in all the talk.
The release of public chats on Viber allows people to interact in a new way, listening to live discussions and staying up-to-date with exclusive content from the people and interests that matter to them most. We are launching this with a great line-up of celebrities, personalities, brands, influencers all over India,”
said Anubhav Nayyar, country head-India, Viber.
Viber on the other hand was more of a voice over IP app of choice for most sers, and the Public Chats feature sees to it that these live conversations are a mix of multimedia modes of communication skills. Public Chats will initially be launched with an array of celebrities signing up, including the likes of Perez Hilton, Pixie Lott, Paul Van Dyk and more.
Globally, Viber has 311 such chat partners and from India over 56, which includes a braod range of celebrities, brands, personalities such as actrors and actress from Bollywood – Anushka Sharma, Ranveer Singh, Arjun Kapoor, Sonu Nigam, Ayushmann Khurrana, Shaan and many more. Criketers like Sachin Tendulkar, Virat Kohli, Rohit Sharma, Shikhar Dhawan and Saina Nehwal. Viber users can easily search to find out who is chatting, or they can access a chat directly through its customized URL.
Viber has not only in India announced Public Chats but rolling out to the largest markets like the US and Russia. Currently has 33 million live users in the country and is among those top 5 revenue generating companies. All the mobile platforms including iOS, Android and Desktop, Viber has reached 460 million unique users as of November 24.
(Download: Viber for iPhone on the App Store)