Postrank Acquired by Google – Buys Social Vendor

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Google Acquires Postrank – An Analytics Service For The Social Web ” Postrank ” has been acquired by Google. Terms of the deal are not being disclosed.

Actually, Postrank is one of the service, that helps to mesaure how far content, like tweets and Facebook Updates spread across the WEB. Where Postrank Service includes the “Analytics” that lets us to see which users are sharing our Content and where they share and track on How Competitors are doing.

Postrank was launched in the year 2007 in Waterloo, Ontario, Canada and the year 2010, PostRank Analytics added Activity Streams, which Company called “a FriendFeed for Content”. The PostRank staff will be moving to the San Francisco Bay Area to join the other Googlers at Google’s main Mountain View campus.

When i visited Postrank to check for some stuff, that i regularly do, found this on the Homepage and i was very impressed.

We are excited to announce that PostRank has been acquired by Google!

We know that making sense of social engagement data is crucial for online businesses, which is why we’ve worked hard to monitor where and when content generates meaningful interactions across the web. Indeed, conversations online are an important signal for advertisers, publishers, developers and consumers — but today’s tools only skim the surface of what we think is possible.

We’re proud of what we’ve accomplished, and we now look forward to working with Google’s team to build more useful tools for measuring engagement online, and we’ll be sure to share details on our progress in the coming months. In the meantime, if you’re interested to learn more about PostRank’s products and services, we encourage you to click here and fill out the form.

What about the Statement about the Google Spokesperson:

“We’re always looking for new ways to measure and analyze data, and as social analytics become increasingly important for online businesses, we’re excited to work with the PostRank team to make this data more actionable and accountable. They have developed an innovative approach to measuring web engagement, and we think they can help us improve our products for our users and advertisers.” via