Mobile App Use Versus Web Surfing
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As per the study and result of Flurry people are encapsulating the majority of their time for Games and Social Networking categorizes. 30% of their time is for Social Networking and 49% for games. Remaining 21% time of the consumers is captured by entertainment, News and other activities. 79% of consumers is whopped by these two categorizes.This collapse in usage reveals Facebook inherent popularity as the leading social network, as well as how important controlling the game category is for all platform providers.
Anyway Facebook and Google are already locked in a battle for the online consumer. First anally sis which is conducted by Flurry in 2011 shows that the time spent in mobile apps has grown more than past years.Smartphone and tablet users now spend over an hour and half of their day using applications.
Users seem to be substituting websites for applications, which may be more convenient to access throughout the day. They are overtaking from their sufferings which is faced by Web and spending ever more time in applications.
Genuinely, time spent in mobile apps and the web surfing (browsing), combined, has grown as users lead a more connected life. This growth though has been driven entirely by applications. The growth in time spent in mobile applications is slowing – from above 23% between December 2010 and June 2011 this year to a little over 15% from June 2011 to December 2011. The growth is preponderantly being driven by an upsurge in the number of sessions, as divergent ed to longer session lengths. Consumers are using their apps more habitually.

