A few days back Emirates Airlines bought Microsoft Surface, today Braclays bank has bought no less than 8,500 Apple iPad tablets which to be used in UK branches, and will feature a new app specifically for mortgage advisers called Mortgage Brain.
Barclays.a british banking and financial services company has confirmed that they have recently shelled out £3.3 million ($5.3 million USD) to purchase 8500 Apple iPads for customer service. Means, That works out to an average price of $623 USD for each tablet. The bank also said that they will obviously use this new Apple slabs for “improving the consumer experience.”
This could be yet another significant win for Apple tablet brand, which Barclays has chosen and confirms its purchases of 8500 iPads “to assist our branch colleagues to interact with customers, improving the customer experience.” The British Bank is also planning to preload unspecified iPad models with a custom-program aptly named Mortgage Brain which helps mortgage brokers scan the entire market for available options.
According to The Register on Friday, the United Kingdom-headquarter band confirmed this news below:
“We investigated a number of different tablet options and in this instance, we concluded that iPads were the best solution for their specific needs. We are now starting to use these across Barclays branches in the UK.”
While the article also cites Insight UK, a British vendor of IT solutions, noting that large UK enterprises are beginning to show of “significant interest in the take up of Apple’s iPads.” Rather preferring the Microsoft Surface tablets, why? We aren’t sure what the bank thought about, but we can only guess that Barclays looked at and rejected the Surface in favor of the Apple iPad. Morgage Brian is such app that only works with the iPad and is owned by other major banks like Barclays Woolwich, RBS, Virgin Money, Santander, Lloyds TSB and Nationwide.
There’s no official word on which model of iPad the bank purchased but even if the company purchased the cheapest iPad — the mini — then it would have cost over £2 million (based on standard retail prices). Barclays is not the only company to be using iPads as part of the day job, and with a couple of years behind them already, the Apple slate will be pretty difficult one to catch rather than Microsoft Surface.